The New ROI: How Can Emotional Engagement Be Measured Beyond Click-Through Rates?

The new ROI is measured by emotional engagement—how content makes people feel, trust, and identify—using metrics like sentiment analysis, dwell time, narrative resonance, and brand affinity rather than relying solely on click-through rates. As buying decisions become increasingly emotion-driven, brands that quantify emotional response gain more accurate insight into long-term revenue impact.













