Michele Matthews

Michele Matthews

How Can XR (AR/VR) Transform Websites Into Functional Experiences?

Businesses exploring XR rarely ask whether augmented or virtual reality is impressive. They ask whether it works.

XR technologies like augmented and virtual reality are transforming websites from static marketing tools into interactive decision-making platforms. When embedded thoughtfully, AR and VR enable real estate walkthroughs, product demonstrations, and service previews that reduce buyer uncertainty, improve engagement, and accelerate conversions—turning visual experiences into measurable business performance.

From Geo-Targeting to Geo-Intelligence: Smart Location Marketing in a Post-Cookie World

Geo-intelligence thrives under these conditions because it is structurally aligned with them.

Geo‑intelligence replaces blunt geo‑targeting by combining anonymized location signals, local search behavior, and contextual data to deliver relevant, privacy‑safe marketing. In a post‑cookie world, brands that understand why people move, search, and engage within communities—rather than tracking who they are—win trust, visibility, and long‑term performance.