Category Business Operations

From Geo-Targeting to Geo-Intelligence: Smart Location Marketing in a Post-Cookie World

Geo-intelligence thrives under these conditions because it is structurally aligned with them.

Geo‑intelligence replaces blunt geo‑targeting by combining anonymized location signals, local search behavior, and contextual data to deliver relevant, privacy‑safe marketing. In a post‑cookie world, brands that understand why people move, search, and engage within communities—rather than tracking who they are—win trust, visibility, and long‑term performance.